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    Worst Tagline Ever

    January 27, 2010

    The Worst Taglines always have you in shock - don't use them!

    The Worst Taglines always have you in shock.

    Taglines are great tools for every professional, business and any job seeker. They are a concise summary that makes a fast impression. I’ve been on the radio long enough to have seen my fair share of great and horrible taglines. I’ve also had to come up with many on the spot without much time to carefully prepare one for many endorsements.

    There’s nothing more dangerous than a horrible tagline. I’m sure you’ve heard them plenty of times. They can sound very cheesy or they can sound utterly ridiculous and distract you from understanding or respecting their service or product. You’re supposed to attract interested and serious customers. You’re not supposed to push them away laughing at you.

    Everyone needs a tagline – whether you’re making a commercial or just telling people what you do at a cocktail party – to make a great impression. For my clients I always make it a point to consider a great tagline. I make sure taglines compliment branding strategies and I develop the best taglines possible.

    You too can have a great tagline. Just make sure it’s short. Only a sentence long. Keep a positive tone and only use simple words. Don’t be afraid to run through a few drafts. Taglines get better with time.

    Have a great Wednesday and don’t forget to leave some feedback! See you Friday!

    Tell a Friend,

    TZ

    Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.

    Filed under: Branding,Communication,ROI — @ 8:40 AM
    2 Comments

    1. Tony – Nice Tease! I was hoping to see a couple of those “Taglines not ready for Prime-time”. Throw us a couple bad ones (perhaps in your rough draft)…and maybe a couple that are out there today (yours or otherwise) to demonstrate one that you believe is GREAT! Cool topic though!! “I Make a Living, Living” and my company and I also “Make a Living, Giving”. I LOVE MY JOB!!!

      Comment by Stacey — January 27, 2010 @ 9:21 AM

    2. Stacey,

      Thanks for the compliment! I’d have to say that those Geico commercials where the boss showcases his new ideas to the gekko are VERY accurate. Geico has done an amazing job at keeping small and easy to remember taglines that they constantly repeat. “They’re the bees knees” is too general, corny and well – old! I don’t want to age myself but c’mon!

      Take care Stacey!

      Comment by Tony Zazza — February 1, 2010 @ 9:28 AM

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