This is where DRAMA lives.
Hype and drama always sell but they also burn out. Focus your media strategy on offering substance when you stir scandal or drama.
Ever notice the shameless and over-the-top antics of celebrities? Ever wonder why that has a place in your nightly news? Drama lives in front of you everywhere. Capitalize on it.
Don’t be stupid. Those who cry wolf for no reason much too often get ignored permanently. Those who cry wolf and have something to offer get to have another 15 minutes of fame.
Jon & Kate Gosselin are two sharp contrasts. Kate doesn’t cry wolf and offers more and more to her reality TV junkie fan base. Jon offers nothing and cries wolf … often. It’s all very childish but somehow it is on the news consistently. Focus on business and you’ll find companies that exude drama. Microsoft, Apple, Toyota, GM, Verizon, AT&T etc. Whether it’s damage control or positioning, business drama is just as if not more media worthy than Jon & Kate Gosselin.
How do you capitalize?
Be confident. You are an expert so make sure you talk confidently about your field, your business and your competitors. Don’t be negative but don’t be kind. Don’t get personal but don’t give an inch. Fight for your superiority and anticipate your flaws.
Be vocal. How much money do health, insurance, and financial advisors collect from people who want their expert opinion? Plenty. There are varying values of expertise but in the end, everyone wants to get an expert opinion when they can. Offer it.
Be the winner. If you’re going to start a skirmish make sure you can win it. There’s nothing more disappointing than starting something you can finish and feeling its negative effects. Losing only makes more work for yourself.
Drama may get annoying but there’s always that little side of everyone that loves to hear gossip and scandal. Capitalizing on it is simple enough but like anything else you must analyze the risk.
I hope everyone enjoys their Wednesday – hope to see you again on Friday!!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
