The truth about radio. I’m going to let it all out.
Radio advertisers depend on listeners for success. Does your media strategy rely on your customers?
So here’s the truth about radio – I’m going to just let it all out. You, the listener, provide me my paycheck. No joking, you really do have the power. The more you listen, the higher the ratings. The more you interact with me here and on 1037litfm.com the more data the station has to back up the ratings data. Without you tuning in, there’s very little for us to operate on.
Whether a station is #1 or #20 in the ratings, you hold the power to speak your mind and contribute to what you hear on the radio. It’s the complete truth. Comments, tweets, wall posts and becoming a fan means the world to me and my great colleagues like Gene & Julie and Leigh Ann. There’s also a completely different side to the station you rarely get to know much about. Between my jabbering and playlist, there are those advertisements that pop in from time to time. There’s an entire team that negotiates with advertisers based on our ratings.
Advertisers sometimes pay very serious cash to get their word on the radio. I’m sure you’ve seen it with the Super Bowl and Olympics – ratings are king to advertisers. That makes you, in turn, king to the station. The radio business model is built on getting the best ratings you can so then you attract the most advertising dollars. Pretty basic right?
I’m sure there’s nothing I have just said that you didn’t already know – but do you practice this same business model for your benefit?
For most of you out there, customers are king. The more they buy, the more profit you make. Simple and easy. However, do you have any way of making your audience interactive with you? Can they send you feedback easily? Can they recommend you quickly? Are you focused on getting your customers to consider your brand and business an essential part to their everyday life?
Even for services where customers only stop by once or twice a year, how will your customers remember you when they need you again? Here an essential tip for any business to build better success:
Make your contact information the easiest to find and remember.
Whether you’re buying ads, building a website or starting your twitter account: make sure people can contact you. It’s a fail-safe measure that a lot of people actually miss more often than not. Post your phone number, a contact form or your Facebook Page front and center as best as possible. Given customers an avenue to be king gives you the upper hand for success each and every time.
It’s going to be an amazing weekend for St. Patrick’s Day celebrations and I hope that each of you stays safe. I’ll see you back on Monday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
