Please Rob Me - Online Media and the opportunity to grow your business.
When I first signed up for AOL Dial-Up over a decade ago I remember all of the security fears of sharing any personal information (even names) over the internet. Now there is more information about someone’s location, experiences and possessions to build a website called PleaseRobMe.com. A website that searches Twitter for tweets that spell out the person’s location, how long they’re away from their home and sometimes what they own. My how a decade can change things!
I’ve talked about security but today I want to talk about the sheer power of online media. If a website can display thousands of tweets an hour about people who are away from their homes, what else can online media tell us about people? Here’s a few ideas:
- Buying Habits;
- Likes & Dislikes;
- Where they shop and interact;
- much more…
When you really think about it – identity theft happens online as well. Phishing emails and trojans designed to capture your bank account information. But instead of instilling fear in this post I’d like to advise and make you aware of the possibilities.
Yes, people out there want to steal your information. There are also companies that just want your feedback. Sensitive information should be handled with very few people and companies. If someone is contacting you through Facebook – consider them to want nothing more than your opinion and if they ask for more simply stop and give nothing more.
Should you still not think that online media is not going to help your business, think again. Consider it a resource at the very least. What do people think of you and your company? What do they think of your product or service? Engage online media at the very least to see if it can help you gain more business. You may have to deal with clients in person but they can share their comments through a comment, message or survey.
Even the most skeptical can learn to appreciate and gain from online media. Hope you have a great weekend and share your online stories of surveys or phishing scams for others to hear. See you on Monday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
Filed under: General — @ 11:04 AM
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