Make Millionaires at a Media-Filled Event…
Gain Media Exposure Easily! Use lottery frenzy to get on the news and do it for a very low cost.
Ever see the hype when Mega Millions reaches an all-time jackpot high? There’s frenzy at every convenience store and gas station. For $1 a play people are lining up for their chance at millions of dollars. It has intrigue, excitement and millions of people playing. Here’s an idea to get people showing up in droves to your place of business and media lining up to interview you:
Make the World’s Next Multi-Millionaire – All for Just Showing Up.
Can you think of where I’m going? I did it myself years ago and I can guarantee that when done right, it will work again. I had three different local news stations and a cable news station broadcasting my face, my name and my brand. It was amazing! Here are the details you can follow and tweak to make the lottery work for you…
First, you have to stay on top of the news. You’ll hear well before that the jackpot is creeping up to an all-time high. Be alert and get ready. Prepare to tell anyone and everyone you are looking to make the next multi-millionaire.
Once the day of the drawing comes, fork over some dollars and buy a set amount of lottery tickets. Make the number of tickets you’ve bought well known. Make it limited and well known that you will only be handing them out at a specific time. You can be very creative here. Let’s say you own a pet supplies store. Wouldn’t it be funny to hand out tickets to owners that show up with their pet dressed up to look like their pets?? Make it wild but make it simple.
Finally – spread the word hard! Email anyone you can think of and try putting people on the street if you can. This is the grunt work of this idea. It’s a solid selling point, especially if you’ve customized a few things such as how many tickets you’re handing out.
After all of that – even if it fails – you’ve only spent one day and at only $1 a ticket you haven’t spent that much. Any left over tickets (IF you have any) are yours and who knows … maybe you’ll be the big winner either way!
Enjoy your Wednesday and hopefully spring is blooming for you with beautiful flowers and warm weather! See you Friday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
