I’ve got something new!
Don't cry if no one is admiring your latest and greatest. Put the age-old strategy of showcasing to your advantage at the most crucial of times!
February is almost over – where did it go?!
I was at a shoot for one of my clients yesterday. It was at a great spa center and the owner was not my client but it was like he was. He must read this blog or something! He has a state of the art spa and treatment business and some wonderful habits. His spa was ready to give the royal treatment to new people. Media people.
I can’t stress enough how important it is to roll out the red carpet for the media. He did just that. Not only did it look GREAT for the cameras which is what he and the camera crew would want but it was so inviting and … interesting. Having free access to a space like that is almost like peeping into the looking glass. Seeing areas you’ve never seen before. Exploring new territory … and being led to his latest equipment.
I just bought an expresso maker. I love it – I’m not an expert yet but I’m getting to ‘Barista’ status, I can feel it! Where is my new kitchen toy? Hidden behind the old coffee machine? Not at all – it is prominently displayed as the center of my caffeine world. If you look at my kitchen you will find it clean and inviting to view. Most importantly it begs the question: is this new?
Whenever you have something new you’ve got to spread the word. You’ve got to make it look it’s best and make it the center of attention. Make sure you announce it as the major event of your day. When people visit, make sure it draws attention. Then you can continue the conversation to what else might be new and what might be coming soon. Just as we had the grand tour before filming we were also invited to see the newest equipment, procedures and treatment options offered. He was speaking directly to a news producer and getting her attention. An awesome strategy at work.
Before I forget: does anyone else have an expresso machine?? Any tips??
I’ll see you back here on Friday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
