Apolo Ohno Knows the Secret Strategy Every Business Owner should Know...
What a great two weeks of sport! I love the Olympics. I’ve known that most of the athletes focus on their sport as a full-time job. I know that they get sponsorships but I didn’t know that they get a cash payout based on how many medals (and what medals) they win. Honestly – I think I could live on the payouts but when they don’t have full-time jobs they must be doing something else.
I’ve included a caption of Apolo Ohno’s secret to not only earn income – but to gain exposure. Apolo is probably getting complimentary miles or flights for his permission granted to Alaska Airlines – and exposure.
What does that matter to an athlete? Name recognition will help him launch an athletic equipment line. Start a television show. Anchor the next Winter Olympics. The possibilities are really endless. It’s a great business decision to build on opportunities. Sometimes opportunities come directly to you. Sometimes you have to make the opportunities a reality.
One of my clients, Corinthian Wellness Spa in Southlake, has a wonderful relationship with The Melting Pot. They share a similar environment in their businesses. They are also very complimentary in what they do. They don’t overlap but they also share a similar client base. Why not advertise in each other’s businesses with events and promotions to help each other out? Sometimes exposure is simply reaching out. Have brochures, menus, offers and events to entice people into the door. Find venues that could benefit from exposure in your establishment.
Apolo’s secret, and my client’s experiences, is a lesson that is often over looked. Media Strategies is about exposure. Exposing your business to as many eyes as possible does not need to be expensive. It’s completely reasonable to partner with another business that compliments what you do.
I hope you all had a GREAT weekend – the sun was out here in Dallas and I only hope it comes back soon! I’ll see you all on Wednesday and take a moment to share any cross promotions you may have!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
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