How FAT are We Making our Kids??
Making your Media Strategy a Call to Action might be Controversial but might be your marketing savior.
I LOVE to cook and enjoy a great meal. It’s a passion of mine to include wine, dessert, cheese and an incredible entree into a meal whenever I can. I love fresh foods and those that I know are healthy for me. Every once in a while though – I love a great pizza too. Is it as healthy for me as an Avocado Salad? No. But I sure do love it.
My friend, Janet St. James, reported last night on the DISD’s current efforts to change their approach to food in their cafeterias. If you haven’t heard, the U.S. is the most obese nation in the world. We have plentiful food – and a good portion of that food is not fresh. It’s a sensitive subject and one that a lot of people are passionate about: Food & Our Children’s Health.
It can be a heated subject and honestly I prefer to avoid political debate. So I avoid it. But then there are people like Jamie Oliver and his new show Food Revolution where he tries changing the cafeteria menu in a school district. He gets the cold shoulder from local media and a wicked eye from the lunch lady but there’s something VERY awesome about that: he’s getting exposure and media coverage.
Sure he has a show but if it wasn’t controversial and up-front, how would it be good for ratings? If there wasn’t an element of passion and adversity, why would the media want to cover it? Honestly, their strategy is very lackluster for online media. But they have enough of a traditional news media strategy that they are sparking conversation and reports linked to their show. Reporters like Janet St. James have covered this before. Janet is one of the best reporters specializing in health that I know. Shows like Jamie’s offer reporters a chance to engage a sometimes non-chalant audience.
Sometimes the best media strategy is all about your mission. Want to change the world? Do it. Tell everyone about it and create your own call to action. When you offer a way for people to become active themselves you are more likely to get a response and see real results. What’s your call to action?
I hope everyone has an amazing weekend and for those of you planning Easter Egg Hunts – I’m hoping for sunny blue skies! See you Monday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
