Tony Zazza, Principal of Zazza Media Strategies
I do a lot of consultancy and service work. My clients depend on me to tackle the media, both online and in broadcast, to secure their brand and develop consistent exposure. I earned the trust of my clients through dedication and success. It’s not always easy and while most of my business is from referrals alone, I found I had people visiting my company’s site to learn more of what I do.
I’m not really tech savvy when it comes to websites myself – I have a team of experts that are and I rely on them. When I personally built my first website it was a train wreck. It had my information on there but it was clear I was not a professional web designer. Not a big deal but my company has grown leaps and bounds since last year. My website should showcase that.
When developing my new site there was one feature I knew I had right. That feature had to be at the front – it had to represent myself and my company: my picture.
When I investigated this industry of media strategies and relations, I only found one other company that had a picture of any of its staff – let alone their principal. Sure they were flashy, elegant and sophisticated websites – but no picture. Who are they behind the clever text and logo? What do they look like? What sort of vibe do they have to them? It’s so impersonal to not see who you’re considering doing business with. Do you agree?
Yes there’s a flashy splash of color and imagery on my landing page. Start reading a bit more and then you’ll see yours truly! It’s not about ego. Not TOTALLY about ego anyways…
It’s honestly about people knowing my smile, knowing I’m a real person and knowing who Tony Zazza is and what they can expect. For any type of media you need to be seen. Either just your logo, your name or the easiest way to contact you. But when someone visits your online media headquarters – they need to have that impersonal barrier broken down as soon as possible. Don’t use stock images or faces of people frolicking in a gorgeous grassy field. Use your most important strength: you and your team.
Just don’t use anyone that might be camera shy or any incriminating photos. LOL
Keep up your great work, Friday is just around the corner!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
Filed under: General — @ 9:10 AM
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