Have you looked to see if you're in the News?
What is so intriguing is that my agent has clipped articles throughout the years that pertain to his industry. The articles range from industry news to stories of local families impacted by the unexpected. Each article is an opportunity to inform and start conversations for his services.
My agent has been around for decades and loves to brag about his planned retirement. To long-term clients like myself, we’ve heard all of the stories through all of years. It’s a great information tool for him. News articles give a credibility to the information they present. Even though my agent is not mentioned or interviewed in any of them, they’re great assets that help inform his clients and they’ve obviously produced results.
Media offers results. How you choose to use media immensely impacts your potential to grow. I spend a lot of my time doing homework: researching my client’s industry, catching up on the latest news and determining the most effective strategy for success. Whether you’re in the news or not – are you using the media as a tool?
Have a great Monday and I’ll see you back on Wednesday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
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