ALERT: Are you being conned by Pay-Per-Tweet?
Are these companies the future or just weeds popping up everywhere?
I noticed a trend today popping up on Google searches. Sponsored Tweets of Orlando is a company that brokers ad deals between Twitter users and those looking for promotion. The concept is rather simple:
- Register with a Company like Sponsored Tweets or Ad.ly
- Tweet messages from sponsors like 1-800-Flowers.com
- Notate your tweet with “(ad)” or “#ad” to comply with FTC Rules
- Get paid for each Tweet and more for each click-through
Ad.ly is already cash-flow positive. Considering the relative low overhead costs with such operations its easy to see that everyone will want to be in this business. Celebrities are cashing in like Kim Kardashian and lesser known LeVar Burton. The only question that has yet to be seen is just what sort of value this blatant Twitter advertising will hold years into the future?
Facebook has already been bogged for a couple of years with “Be the 1st to WIN a NEW …” and Facebook has not lost it’s appeal to people looking to network. Money is flowing but if you aren’t actively using Twitter you have nothing to gain.
Just as with news online today – the content you may be used to receiving will now be wrapped around with ads and promotions. Pay-Per-Tweeting is probably here to stay. There’s one HUGE fact to remember before considering such services to advertise: Twitter is FREE to use. So long as you can engage people on your own, there’s no need to pay for someone else to be socially mentioning you. It doesn’t hurt but such things never pay for bills on their own.
Pay-Per-Tweeting is big money for large brokers and decent change for the rest of us.
I’ll see you on Friday yet again!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
