Gain Media Exposure Easily! Use lottery frenzy to get on the news and do it for a very low cost.
Ever see the hype when Mega Millions reaches an all-time jackpot high? There’s frenzy at every convenience store and gas station. For $1 a play people are lining up for their chance at millions of dollars. It has intrigue, excitement and millions of people playing. Here’s an idea to get people showing up in droves to your place of business and media lining up to interview you:
Make the World’s Next Multi-Millionaire – All for Just Showing Up.
Can you think of where I’m going? I did it myself years ago and I can guarantee that when done right, it will work again. I had three different local news stations and a cable news station broadcasting my face, my name and my brand. It was amazing! Here are the details you can follow and tweak to make the lottery work for you…
First, you have to stay on top of the news. You’ll hear well before that the jackpot is creeping up to an all-time high. Be alert and get ready. Prepare to tell anyone and everyone you are looking to make the next multi-millionaire.
Once the day of the drawing comes, fork over some dollars and buy a set amount of lottery tickets. Make the number of tickets you’ve bought well known. Make it limited and well known that you will only be handing them out at a specific time. You can be very creative here. Let’s say you own a pet supplies store. Wouldn’t it be funny to hand out tickets to owners that show up with their pet dressed up to look like their pets?? Make it wild but make it simple.
Finally – spread the word hard! Email anyone you can think of and try putting people on the street if you can. This is the grunt work of this idea. It’s a solid selling point, especially if you’ve customized a few things such as how many tickets you’re handing out.
After all of that – even if it fails – you’ve only spent one day and at only $1 a ticket you haven’t spent that much. Any left over tickets (IF you have any) are yours and who knows … maybe you’ll be the big winner either way!
Enjoy your Wednesday and hopefully spring is blooming for you with beautiful flowers and warm weather! See you Friday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
Open Letters to Sean Penn; What does your media strategy do for you?
OK – so I’m not one to get into politics and I really won’t. I just want to explore the strategies behind public media rhetoric. Let’s keep that clear.
Sean Penn, an Academy Award-Winning Actor, was on Bill Mahr’s show this past Friday and made comments regarding Venezuelan leader Hugo Chavez. Surprise! It’s not going over well.
Penn is not known for his centrist political views. He’s started off this week being ripped apart by Fox News and Maria Conchita Alonso. Alonso wrote “Open Letter to Sean Penn” which has topped Google’s Hot Search Trends. Videos, commentary and mostly controversy is spreading across the web. How does this bode for his career? Better yet – let’s say you were in his position (disregard his views). How would you manage this?
It is very important to follow the first step in my advice to people in a similar situation like Sandra Bullock. You have to let a certain amount of time go by. Let people become aware of the situation and let their initial reaction fade.
Crisis management is about timing. Quickly responding does not apply here because Penn has no impending movie. He has his Oscars. He has his choice of future roles. If you have a new service launching shortly or a new location opening – respond within the hour! Milk (no pun intended) the publicity for a while and let your response be heard. Make sure no one has time to interject with their views. If you don’t have a whole lot going on – take your time to strategically respond in force.
The last big thing is that when your action is being viewed as stupid you must apologize. Even if you know you’re right, apologize. Explain yourself in the same sentence but make sure you apologize for the rancor your action has caused. It’s as easy as that. Make concerted steps to appear apologetic. Without doing so you risk your entire business.
Keep your media strategies simple and nimble. Take it one step at a time and consider what you are saying. Media is nothing without content. If your response is not something people want to hear then your content is dead. Your strategy failed. Nine times out of ten people want to hear your apology – the news wants to report about it and you want to keep the media working for you.
See you back on Wednesday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
Simon Cowell - Media Marketing Mogul or Emmy Winner? What makes branding and revenue limitless?
Another person with an Emmy and it’s not me. Well someday maybe. American Idol has been rocking and now, with Simon’s imminent departure, his second best show ever is coming to the US: X Factor. Do both of these show really earn Simon an Emmy?
Here’s the thing: American Idol, Pop Idol, Britain/America’s Got Talent and X Factor are global. They span more than a decade and millions upon millions upon millions of dollars in revenue – a second. I’m just kidding – it’s every 60 minutes. I don’t think I’d give him an Emmy – I think I’m going to create my own “Media Marketing Genius” award (I may need help to come up with a better name!)
There’s not an element of any of his shows that do not churn revenue regularly. Want to vote by text? AT&T pays for the exclusive advertising during voting by text rights. Want to hear the judges give their critique? You have to see that they’re drinking from Coca-Cola cups if you do! Think the show ends in May? Hardly! Those contestants and the winner tour for months while the show starts the audition process for the next season!
The big concept Simon has down is that everything you do has the potential to earn money. It has the potential to be valuable to someone – just find them. This television phenomenon has taken branding to a whole new level. Auditions cause a stir, you can buy the contestant’s songs each week and you can finally buy the debut album from the season’s winner. Where do you not see potential?
Officially today I announce Tony Zazza’s [Insert creative name for a media marketing genius] Award – Candidates will be announced after we come up with our clever and creative name. So please, send in your nominations, your suggestions and spread the word! Tony Zazza is looking for a genius!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.