Are you missing the boat and becoming irrelevant? There are a ton of Media Strategies to use for any business.
Be honest – am I becoming irrelevant? You know me, I’m on the radio, I blog … more here than on my site but I try to keep everyone updated with Twitter and Facebook too. I used to update my Myspace page – I don’t anymore really. I have three or four email addressees too many and I find it hard to check them all in a day. Does that make me irrelevant? Is there something else I should do?
Where to go for activity and response can be a difficult question to answer. I’m always trying to keep up on news and my team is always reading, researching and testing new things when they’re not building something for a client. It does get tiring sometimes. I just had a client on an internet TV show last night. There are online radio shows that have large followings and I sometimes wonder if I shouldn’t be working 36 hours a day just to keep up. Do you feel the same way at all?
Even if you don’t own a business – ever feel like you could spend all hours of the day online finding new stuff or doing stuff that’s interesting and potentially meaningful?
Media is growing more and more. It’s becoming more and more interactive. Our client was receiving tons of questions direct from viewers in an instant last night. People were just typing away – watching away – and tuning in. It was very exciting! Does that mean I should switch attention to that? The stress of “keeping up” gets to be a lot sometimes.
When I see clients getting overwhelmed by the possibilities and effort of today’s media I just have one thing to say: what gets you excited?
From there I sometimes have to shoot down ideas that are obviously now irrelevant. Take Myspace for example. It still has a ton of accounts and visitors however they are steadily declining in hits for the past three years. Facebook has experienced tremendous growth in visitors, accounts and hits for the past three years. Many more observers are talking about the death of Myspace and the new features of Facebook. Myspace is becoming irrelevant.
Just three years ago, a few companies I was familiar with were forging their way online. They had websites early on and were doing a complete “refresh” with new looks and new Myspace pages. They invested a lot of time and simply walked away. Now their looks are out-dated, their Myspace pages are static ghost haunts with little information and no interaction. Their business is now becoming irrelevant online. Their real sales are hurting. Their biggest mistake? Not staying informed and not taking simple steps on a regular basis.
No one has all of the answers at once. Doing a site refresh and a re-branding campaign is not always perfect right out of the box. What matters are the little details that are updated and added on a monthly basis at the least. If you don’t take an hour or two a week to glance at your company’s website, Facebook Page, Myspace or whatever – you are doing yourself a HUGE disservice. Why? Because you’re making yourself irrelevant by not giving your online presence relevancy in your own routine. Why should anyone else if you don’t?
It’s Friday! In that spirit, leave me some feedback. I’d love to hear from you! I’ll be back to check in over the weekend at some point before Monday. Take care and be safe!
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TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
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Don't cry if no one is admiring your latest and greatest. Put the age-old strategy of showcasing to your advantage at the most crucial of times!
February is almost over – where did it go?!
I was at a shoot for one of my clients yesterday. It was at a great spa center and the owner was not my client but it was like he was. He must read this blog or something! He has a state of the art spa and treatment business and some wonderful habits. His spa was ready to give the royal treatment to new people. Media people.
I can’t stress enough how important it is to roll out the red carpet for the media. He did just that. Not only did it look GREAT for the cameras which is what he and the camera crew would want but it was so inviting and … interesting. Having free access to a space like that is almost like peeping into the looking glass. Seeing areas you’ve never seen before. Exploring new territory … and being led to his latest equipment.
I just bought an expresso maker. I love it – I’m not an expert yet but I’m getting to ‘Barista’ status, I can feel it! Where is my new kitchen toy? Hidden behind the old coffee machine? Not at all – it is prominently displayed as the center of my caffeine world. If you look at my kitchen you will find it clean and inviting to view. Most importantly it begs the question: is this new?
Whenever you have something new you’ve got to spread the word. You’ve got to make it look it’s best and make it the center of attention. Make sure you announce it as the major event of your day. When people visit, make sure it draws attention. Then you can continue the conversation to what else might be new and what might be coming soon. Just as we had the grand tour before filming we were also invited to see the newest equipment, procedures and treatment options offered. He was speaking directly to a news producer and getting her attention. An awesome strategy at work.
Before I forget: does anyone else have an expresso machine?? Any tips??
I’ll see you back here on Friday!
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
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Targeting Business Goals Aggressively is New Business
I’ve come across a ton of people in a variety of different situations with their business. Some are just starting out and some are wanting to regain their former glory. A lot of people are hurting in this economy and there are plenty of people with some amazing ideas for business. One of the most important questions I have to answer is this: “What to do?”
Talk about a complicated answer all the time. I work differently for each client to ensure the best result. But when I think about what I do for myself and others I know the answer: be aggressive and smart.
The dollar’s value has risen again – there’s a warning that by 2011 there will be a housing shortage – there’s finally plenty of optimistic predictions for the economy from government and private leaders. Being aggressive right now is like training for a marathon in bad weather. Adverse conditions are a great opportunity. It’s not easy to run a business right now but it will get better. Listen to Warren Buffet’s advice and expand in times of recession.
There are even quite a few strategies to grow that are more cost-effective than you might think. Over a month ago I posted on how to get ‘Googled’ without even having a website. With the new trend of geo-location growing, every business should be posting their information to Google with their address, phone number and website information. Get located at no cost. It’s an amazing resource.
Tell a Friend,
TZ
Tony Zazza, a 15-year media, marketing and advertising expert, is the Principal of Zazza Media Strategies, a Dallas Texas Marketing Firm, that specializes in growing small to medium sized businesses to their fullest potential.
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