About

I was surprised as how the media responded so quickly which speaks volumes about how much the media respects Tony.

Dr. Rob Dickerman, Neurosurgeon

I cannot quantitatively put a figure on what you have done for Christy, but I can say it was worth the money.

Brad Howard, Owner of Three Dog Bakery

Some of the venues we have been exposed to were more than we expected. It has been great!

Dr. George Hoogeveen, Wellness Practitioner

Zazza Media Strategies (affectionately “ZMS”) is a media relations firm focusing on branding, media exposure, public relations and marketing services. ZMS is changing the traditional public relations and marketing landscape by focusing on its clientʼs brand, goals and strategy.

ZMS was founded in May, 2009, by Tony Zazza of 103.7 lite fm. Tonyʼs extensive and personal relationships with news reporters, producers and editors were his inspiration to tackle the tedious inefficiencies of press releases. Having been on the “other-side” of the media for over 15 years, Tony began approaching his list of media contacts with story and segment ideas. His ideas were an immediate success.

ZMS clients have been featured on most Dallas/Fort Worth media outlet and every major television station including: Fox 4, NBC 5, WFAA 8 (ABC), CBS 11, TXA 21 and The 33 News. Radio stations include WBAP, Mix 102.9, KISS FM, KDGE, KZPS and Lex & Terry (Dallas Local & Nationwide Syndicated Show). Print publications include The Dallas Morning News, Fort-Worth Star Telegram, Fort Worth Business Press, Collin County Business Press, The Southlake Journal and The Dallas Business Journal.

Outside of Dallas/Fort Worth, clients have been featured on television, print or radio in 26 separate markets including Los Angeles, Las Vegas, West Palm Beach and Fort Lauderdale.

ZMS leverages personal contacts and relationships within the media for the benefit of a clientʼs brand. In almost two short years, ZMS has built a reputation of quality, ease and trust. The reputation of ZMS is the backbone to its success.

Since December 2009, ZMS began offering online services in-house to further propagate success in media relations for each clientʼs brand. Website development (blog, commercial & more), presence consultation, search engine optimization, social networking management and online video production were added to compliment the growing demand and need for full media integration for a brandʼs success.

In that same month, ZMS also began brokering media buys, direct mail, logo & artwork design, print & collateral and copywriting.

ZMS is able to meet all of the strategical needs of its clients. ZMS goes beyond a press release and asserts a clientʼs brand and fundamental qualities through all media.

Tony Zazza

Tony has been a staple of Dallas-Fort Worth radio for over ten years after his work with MTV. Spending most of his career at Mix 102.9, Tony is now the leading midday personality across all demographics on 103.7 lite fm.

He has produced, edited and hosted his own shows that have won him awards and accolades. When the economy began to dive, Tony decided to finally launch Zazza Media Strategies to leverage his experience and rolodex for companies and businesses.

Born and raised in San Diego, Tony then pursued baseball and criminal justice at Tarleton State in Stephenville, Texas. From there he found a passion for radio and media that has carried him to the top of the #5 market nationally.

With over 16 years of experience in media both nationally and locally to Dallas-Fort Worth, Tony has not only a reputation for quality and excellence but he also has the ability to call or email media decision-makers directly. His can-do attitude and eye for opportunity and talent benefit not only himself, but his professional and charitable work as well.

Jingle Jet

Jingle Jet was founded by Tony in 2007 as a charitable event to provide five Dallas-Fort Worth families in need with a holiday experience they wouldn’t have otherwise had. It has garnered numerous donations, television and radio exposure as well as the support of local organizations and celebrities including Mike Modano and Willa Ford.

Tony is also responsible for discovering singer-songwriter Ryan Cabrera and catapulting him to fame. His radio career has made headlines. Publicity stunts and his show’s themes made local and national news as feature stories. Even celebrity blogger Perez Hilton has turned to Tony for local gossip or celebrity exclusives. Child rapper Bentley Green was also notice by Tony before his Ellen and Oprah debuts nationally.

When a local high school refused to allow its theatre department to produce Tony Award-Winning RENT, Tony used his show and his media expertise to keep the show on. Local stations and news sites reported on the show’s revival thanks to Tony.

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